Basic Package
The Basic Package includes the following:
Web Site Optimization | Ranking Report | Competition Comparison

Web Site Optimization
The vast majority of people find sites by using search engines. This means you have to be listed in them, a concept known as being “indexed.” There are roughly 100 search engines that matter, which means your site needs to be in them.

With the Basic Program, we create a profile for your site containing all the information required by each individual search engine for submissions. We then submit your site to the top 100 engines, a provide you with a report indicating the engines that accepted it.
 

Ranking Report

Once your site is indexed by the big search engines, you want to know if you have any rankings. We provide you with a written report each month for Google, Yahoo, MSN, Exactseek, Webcrawler and Ask.com. The report details whether you have any top 50 rankings for your various keyword phrases. This analysis gives you the ability to quickly determine what you need to work on.
 

Competition Comparison
Would you like to know what your competitors are doing on the search engines? Each quarter, we provide you with a competition comparison. We take the sites ranked in the top 10 on Google for your keyword phrase and break them down so you can see how they compare to your site. You can then make any appropriate modifications necessary to improve your search engine optimization effort.
 

Cost: $200

 

The Silver Package
The Silver Package is our introductory search engine optimization solution to get you rankings on Google, Yahoo and MSN to name a few search engines. This is an excellent solution for niche sites or sites looking for traffic from a specific area such as a city. The package includes:

Basic Package
Plus...
Keyword Analysis | Meta-Tagging | Site Optimization | Directory Submission
Link Exchanging |Site Analysis and Suggestions

Keyword Analysis and Developing Keyword Phrase Lists
Developing an accurate keyword list is a critical step when it comes to generating traffic off of the search engines. We will analyze your business and research the keyword phrases people are typing into search engines to find services, information and products in your business area. We also identify those phrases that are going to produce the most traffic to your site.

Meta-Tagging
Meta tags are pieces of code on your site that tell a search engine what the page is about. We take the keyword list developed above and create meta tags for each page of your site as appropriate. The goal is to get both the home page and internal pages of your site ranked in the search engines. There are specific formulas that must be used with your meta tags to achieve top rankings and we will produce meta tags that comply with them.

Site Optimization
While meta tags are important in obtaining rankings, the content on each page of your site plays an equally important rule. There many different rules about how often the keyword phrase should appear on the page, often referred to as keyword density. We will optimize each page of your site to comply with the guidelines and use a few tricks to maximize your rankings.
The search engines continually change the formula used to rank sites. These changes are loosely known as “dances.” When a search engine dances, we will deduce what it means and implement any changes needed for your site.

Directory Submissions
There are sites on the web that are simply directories of other sites. A listing in these directories can produce traffic for your site. More importantly, a listing on certain directories is considered very valuable by Google, MSN and Yahoo and can result in higher rankings for your site. We have the list and will submit your site to them.

Link Exchanging
As mentioned previously, the number of links on other sites that point to yours is critical to the ranking process. The more links pointing to your site from relevant, highly valued sites, the higher your site will rank.
With our link exchanging effort, we get links for you. We have developed a proprietary database of sites and directories in which we actively participate to find others looking to exchange links for sites in your industry. We also locate forums related to your site subject matter and contact other site owners in regard to exchanging links. This is time intensive, but a very effective way to generate very valuable links and high rankings.

Analysis and Suggestions
In addition to the sitemaps analysis, we perform a global analysis of your site each month and provide a written report of any suggestions. This report incorporates information gleaned from your server logs [information on visitors], rankings, and so on. Essentially, the report acts as a monthly tune-up for your site.

Cost:$800

Gold Package
The Gold Package is a more aggressive search engine optimization campaign. The goal is to produce more links and rankings quickly. It includes the following Services:

Basic Package
Silver Package
Plus...
Email Link Requests | Active Site Optimization

Submit 10 Articles | Submit Press Releases

Email Link Requests
Instead of passively waiting for people to requests a link exchange with your site, we will aggressively go after link exchanges with the top sites in your general business area. We will actively email individual sites with requests to exchange links. We will go ahead and place their links in the directory we build for your site to further entice large sites to trade with you. We will also monitor said sites and remove those sites that do not link back to you.

Active Site Optimization
Instead of just suggesting site changes to you, we will take over the optimization modifications. We will go through the code on your site piece by piece and make the small changes that can cumulatively make all the difference when it comes to getting high rankings on Google, Yahoo and MSN.

Submit 10 Articles & 10 Press Releases
We will create 10 articles each month for your site. These articles will be related to your site theme. Google, in particular, likes to see new content on a site and factors it into how your site is going to be ranked. These articles will also be optimized to attract traffic on the search engines. Finally, these articles help establish you as an expert in your field of interest. In fact, we invite you to write a few on your own.

Submitting to Syndication Sites
Article syndication sites are a dime a dozen. We know the select ones that will produce both readers of the articles and re-publishing by other sites. We will submit your articles to these sites and create specialized author bylines that not only get you recognition, but also are tailored to maximize the positive effect on your rankings in Google, Yahoo and MSN. If you are serious about obtaining top rankings on the search engines, this is a tremendous way to turbo charge search engine optimization campaigns.

Cost: $1,500
 

Pay-Per-Click Management
PPC management is the key to maximizing your return on investment. Our PPC campaigns direct immediate traffic to your site through Pay-Per-Click services, better known as sponsored search results for your specific targeted keywords. We offer 4 levels of Pay-Per-Click campaign management.
• Pay-Per-Click brings you targeted customers within 24 hours by making your advertisement immediately available on Google and Yahoo.

Costs:
Includes: Set up charges and a monthly update
Plus cost of the ads not included and we can set your monthly budget.
Up to 12 Adgroups Up to 32 Adgroups Up to 60 Adgroups
Setup: $400 Setup: $1200 Setup: $2400
Monthly: $200 Monthly: $400 Monthly: $800

Email Broadcast Marketing Packages

Email Campaign Launch
Building a campaign and providing regular communication is the most cost effective way to build your client base. Month 1 - develop your list. Month 2 - develop your campaign, newsletters and promotions.

Cost: $2,500

Beyond this the only cost is the cost of the blast!

Residential & Business Mailing Lists

$495 per 3,000 to 5,000 names business or residential